Establishing your presence on the world stage may initially feel overwhelming. Exhibiting internationally and marketing at an event abroad are terrific ways to gain exposure for
your brand, and build connections that go beyond borders. Continually, exhibiting and event marketing internationally not only expose your brand to new markets, but also bring forward foreign competitors, challenging your efforts in new spaces.
If you’re looking to increase your exports to new areas, then you’ll need to keep up to date with the latest news, regulations, and opportunities.
Fear not, International exhibiting and event marketing is a process of continual opportunity. The challenges that you’ll face will provide the opportunities to succeed. Here are a few things to remember when embarking on your next global convention or event.
If you’re heading to China, your communication plans may change with limited accessibility to websites such as facebook and even google. Launching a product in India will be different than in Russia. Fortunately, event marketing practices differ international, and knowing these finer details turns obstacles into opportunities. Each place around the world is comprised of completely different cultures, and the way you market yourself to potential clients requires time and careful research. Spending time to design your program with your target audience in mind will increase ROI.
Look for partners that embrace global opportunities, and understand its importance for an expanding business. Before bringing on new team members abroad who are experienced in the area, find a way to also bring those already dedicated to your brand and those who take part in daily operations. After all, they are the best people to represent you. See if you can use your team to your brands advantage.
While selecting partners, and participating in the event remember that inspiration comes from around you. Allow yourself to become absorbed in competitor brands and learn from them. Build meaningful connections with as many people as you can. Every interaction and experience has the ability to offer you perspective, giving you the chance to grow as an organization.
Expanding your brand into a new realm of possibility may be overwhelming, but it is one of the best tools for growth.
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I love working with the Beaumont Team; I know any project I work with them on is in good hands! The team is professional, knowledgeable, great at communicating every step of the way and keeping our projects on time. Their flexibility to work within our budget is always appreciated and I know on event day, things will go smoothly with their ready assistance.
James, Jamilyn and the Beaumont crew really came through for us on a last minute booth rental request. We had a show in Atlanta and they turned around the project in less than 3 weeks, handling all logistics, setting us up in a professional looking booth and responding quickly to all our questions along the way. Looking forward to working with Beaumont for future conferences.
James and team worked with us for months on an extensive exhibit booth trade show in multiple locations. They were always accommodating with our requests and always easy to get in touch with no matter the situation. There truly wasn’t anything they couldn’t do!
We recently had the pleasure of working with Beaumont & Co Exhibits; this was our third time using them during the ESRI event in San Diego, and I must say, it was an outstanding experience from start to finish. James and Jamilyn from Beaumont Exhibits were the epitome of professionalism, and their dedication to supplying top-notch service truly made a significant impact on our booth rental experience.
From concept to follow through, the team at Beaumont got it right! I was thrilled with the collaboration to see our vision come to life – all with the an excellent collection of support. James and Karen with great to work with and did well to keep the ball moving and ensure we made it to the finish line promptly.
Our 20FT Linear had a custom die-cut logo and digital interfaces, that deployed in Ottawa at the RIMS Canada Conference. We were a show stopper to say the least. When the time comes for another project, I know where I’ll be going!
We had a very positive experience working with Beaumont in the Vancouver Convention Center. The booth they created for us was designed and installed on time and with the best quality standards. Thanks to Maria and James who helped us step by step before, during and after the process.
Trying to plan a trade show in Brussels while being located in the US was nerve-wracking, but finding Beaumont & Co. and Luciana, made it much easier! Luciana went above and beyond when there were shipping mishaps and made sure that we received our booth on a tight timeline. The quality of the booth was great and easy to put together. They really work to meet your needs.
Beaumont Exhibits. We love the new signage. It shows Halifax beautifully.
Just outstanding work all week guys. As always.
The Exhibit Area has been a hit all conference long, thanks to our wonderful partner Beaumont Exhibits, who has made sure our booths and signage have been on point with their top-notch work. Thank you!
“There is nothing that compares to the Beaumont Exhibits booth system; it will be in my mind or even should be the industry standard. Our booth was revered by all who came upon it. In fact, a comment I heard from a passerby was “Now that’s a booth!” comparing it to all the thousands of other booths at the Las Vegas AHR convention”
“MetOcean Telematics appreciates working with Beaumont Exhibits for our trade show needs. Beaumont Exhibits understands the complex nuisances of the industries in which we do business and has played an important role in helping us present our products to clients worldwide.”
“Assembled the booth this morning. Looks fantastic. Next week I am taking it with me to Tampa for a trade show there.”
“Our company has used Beaumont Exhibits a few times now and each time they have delivered high-quality products in a timely manner. Highly recommended.”
“Fantastic company to work with. Their attention to detail and deadlines is second to none. Very pleased with my experience!”
“Beaumont Exhibits is great to work with, they have a wide selection of products and know the industry.”
“Beaumont Exhibits provided COVE with a fantastic booth. Now we can begin representing and growing the ocean tech industry in the region with the marketing presence to match the task.”
“The Canadian Defense, Security and Aerospace Exhibition Atlantic: DEFSEC Atlantic is Canada’s second largest defense and aerospace trade event. We cater to some of the world’s largest defense contractors in the world. We have no hesitations in recommending Beaumont & Co. to them as a provider of quality display materials. The feedback we received has been most positive and we are looking forward to a long relationship with James and Sean as they grow their business here in Atlantic Canada and beyond.”
“Beaumont & Co. was great to deal with in that they incorporated all our design suggestions in a timely fashion and their superior customer service made the this process very relaxed and straightforward. The final products turned out nicely and to our satisfaction – the displays look professional and high-quality. The banner’s LED component allows us to stand out at trade shows/career fairs. They went the extra mile and set-up the display for us on two separate occasions which was very much appreciated. They have also responded to additional follow-up queries related to the products. All in all, we are quite happy with the end product and experience on a whole.”
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