All You Need to Know About Custom Trade Show Display Graphics

Display graphics are the images used for illustration, and they are typically printed on vinyl, paper, or fabric with a wide-format printer. Custom display graphics are most often large graphics printed on the materials listed above, and then hung and mounted on a graphic display unit of some sort, in a noticeable spot, to generate interest.

If you are looking to have unique custom display graphics, then you may want to consider using vinyl banners when a company has several sales franchises or outlets, they typically need different units of display graphics. Companies that create custom display graphics will create different units to ensure you have a reliable promotional campaign, creating products such as mounted displays, banner stands, custom posters, or vinyl banners.

Indoor vs. Outdoor Custom Display Graphics

Visually, there is quite a noticeable difference between indoor display graphics and outdoor display graphics.

Indoor custom display graphics are typically placed in trade shows, malls, retail stores, or meetings. On the other hand, outdoor custom display graphics typically come in the forms of signage, vinyl banners, and adhesive vinyl that are often used for window or vehicle graphics, large outdoor posters or signs, as well as streetscape banners and tents.

Outdoor display graphics are exposed to various elements and need to be created using special inks to ensure that the units are waterproof and resist damaging UV rays. Using this process makes sure that the ink will not fade from bright sunlight, ensuring that your custom display graphics look beautiful for a long period. Some suppliers try to “cheat” by laminating items that are printed using water-based inks, however, this is not the best solution to this. Using this method, the display graphics will not be the highest quality, and you can run into issues, such as fading, or the ink bleeding and not looking the best.

Typically we suggest using solvent-based ink, even for indoor display graphics. For example, custom banners that you are planning to use multiple times are going to be rolled and unrolled several times, and water-based inks tend to scratch and break up if used like this very frequently. If you are planning to hang a banner at the front of a display table at a trade show, it is likely to be bumped and people often touch it, creating wear and tear and stains. Keep in mind how important it is to choose the most high-quality and durable materials for your custom display graphics.

Artwork Considerations for Your Custom Display Graphics

Most knowledgeable display graphic designers and suppliers will know precisely which type of images and graphics you should or should not use. You can print with digital printing devices so you can include maps, logos, texts, or anything you prefer for your graphics.

The resolution of your photos and graphics makes a large difference. Offset printing needs a resolution of up to 300 ppi, however, display graphics could be printed with a resolution as low as 50 ppi. When you are shooting original photos, keep this in mind, always try to shoot them with the highest resolution possible. You will run into fewer issues when you shoot in the highest quality possible and can fix minor issues later according to your needs.

When you are choosing the right display graphics supplier for your upcoming event, look for a supplier who can guide you in simple, straightforward ways. If you have experience working with layouts and images, you will know that creating and finding a design that is clean, simple, straightforward, and high-quality are the most important things to keep in mind.

Beaumont Exhibits can guide you with your custom display graphics to maximize your impact at your next trade show or event.

What Our Clients Say

I love working with the Beaumont Team; I know any project I work with them on is in good hands! The team is professional, knowledgeable, great at communicating every step of the way and keeping our projects on time. Their flexibility to work within our budget is always appreciated and I know on event day, things will go smoothly with their ready assistance.

Adriana Dimitri

Marketing Qinetiq Canada

James, Jamilyn and the Beaumont crew really came through for us on a last minute booth rental request. We had a show in Atlanta and they turned around the project in less than 3 weeks, handling all logistics, setting us up in a professional looking booth and responding quickly to all our questions along the way. Looking forward to working with Beaumont for future conferences.

Steve Macleod

Marketing Samdesk

James and team worked with us for months on an extensive exhibit booth trade show in multiple locations. They were always accommodating with our requests and always easy to get in touch with no matter the situation. There truly wasn’t anything they couldn’t do!

Brianna Mincieli

Producer ADM Productions, Inc.

We recently had the pleasure of working with Beaumont & Co Exhibits; this was our third time using them during the ESRI event in San Diego, and I must say, it was an outstanding experience from start to finish. James and Jamilyn from Beaumont Exhibits were the epitome of professionalism, and their dedication to supplying top-notch service truly made a significant impact on our booth rental experience.

Leia Abreu

Operations and Facilities Coordinator Ecopia

From concept to follow through, the team at Beaumont got it right! I was thrilled with the collaboration to see our vision come to life – all with the an excellent collection of support. James and Karen with great to work with and did well to keep the ball moving and ensure we made it to the finish line promptly.

Our 20FT Linear had a custom die-cut logo and digital interfaces, that deployed in Ottawa at the RIMS Canada Conference. We were a show stopper to say the least. When the time comes for another project, I know where I’ll be going!

Donny Cooze

Manager, Digital Media, Engagement & Communications ARS

We had a very positive experience working with Beaumont in the Vancouver Convention Center. The booth they created for us was designed and installed on time and with the best quality standards. Thanks to Maria and James who helped us step by step before, during and after the process.

Alexandra Ortega – Testimonial

Inter-American Development Bank

Trying to plan a trade show in Brussels while being located in the US was nerve-wracking, but finding Beaumont & Co. and Luciana, made it much easier! Luciana went above and beyond when there were shipping mishaps and made sure that we received our booth on a tight timeline. The quality of the booth was great and easy to put together. They really work to meet your needs.

Cassandra Morrison

Senior Marketing + Content Manager

Beaumont Exhibits. We love the new signage. It shows Halifax beautifully.

Cara Salci

Halifax Partnership

Just outstanding work all week guys. As always.

John Benson

Deputy Director of The Canadian Defence, Security & Aerospace Exhibition Atlantic

The Exhibit Area has been a hit all conference long, thanks to our wonderful partner Beaumont Exhibits, who has made sure our booths and signage have been on point with their top-notch work. Thank you!

Kiki Cloutier

EM Director, Marketing Communications and Events Canada Public Relation Society

“There is nothing that compares to the Beaumont Exhibits booth system; it will be in my mind or even should be the industry standard. Our booth was revered by all who came upon it. In fact, a comment I heard from a passerby was “Now that’s a booth!” comparing it to all the thousands of other booths at the Las Vegas AHR convention”

Greg Gallagher

Marketing Manager, Rosemex

“MetOcean Telematics appreciates working with Beaumont Exhibits for our trade show needs. Beaumont Exhibits understands the complex nuisances of the industries in which we do business and has played an important role in helping us present our products to clients worldwide.”

Jeff Smeltzer

Marketing and Communications Lead, Met Ocean

“Assembled the booth this morning. Looks fantastic. Next week I am taking it with me to Tampa for a trade show there.”

Angela Archibald

Manager, Business Development and Administration services, CarteNav Solutions

“Our company has used Beaumont Exhibits a few times now and each time they have delivered high-quality products in a timely manner. Highly recommended.”

Jason Giffin

Maritime Gourmet Mushrooms

“Fantastic company to work with. Their attention to detail and deadlines is second to none. Very pleased with my experience!”

Steve Collette – Beaumont Exhibits

CEO, 3rd Degree Training

“Beaumont Exhibits is great to work with, they have a wide selection of products and know the industry.”

Kaley MacDonald

Seafood Marketing Officer, Department of Agriculture and Fisheries

“Beaumont Exhibits provided COVE with a fantastic booth. Now we can begin representing and growing the ocean tech industry in the region with the marketing presence to match the task.”

Callahan Murphy

Project Manager, COVE – Centre for Ocean Venture and Entrepreneurship

“The Canadian Defense, Security and Aerospace Exhibition Atlantic: DEFSEC Atlantic is Canada’s second largest defense and aerospace trade event. We cater to some of the world’s largest defense contractors in the world. We have no hesitations in recommending Beaumont & Co. to them as a provider of quality display materials. The feedback we received has been most positive and we are looking forward to a long relationship with James and Sean as they grow their business here in Atlantic Canada and beyond.”

Colin Stephenson

Executive Director, DEFSEC Atlantic

“Beaumont & Co. was great to deal with in that they incorporated all our design suggestions in a timely fashion and their superior customer service made the this process very relaxed and straightforward. The final products turned out nicely and to our satisfaction – the displays look professional and high-quality. The banner’s LED component allows us to stand out at trade shows/career fairs. They went the extra mile and set-up the display for us on two separate occasions which was very much appreciated. They have also responded to additional follow-up queries related to the products. All in all, we are quite happy with the end product and experience on a whole.”

Kyle Davis

Admiral Insurance