Wayfinding signs are an important aspect of ensuring attendees can properly and effectively navigate your venue and event. Although useful and important, it seems as if these signs are easily taken for granted or forgotten about.
Many of us do not realize how this form of event display can help people navigate their way from point A to point B at trade shows and events. When designers are creating these signs they must make them simple, easy to read, easy to find, and large enough that everyone can read them, to make sure everyone can properly get around the venue.
Deciding whether a wayfinding sign is effective or not comes down to how convenient it is for the user to navigate the event by using it. These wayfinding signs should generate a warm and enjoyable environment for users, and if possible, they should offer solutions for potential problems for those looking for assistance. Although traditionally designed to show attendees where to go, they can also include areas not to go as well if that applies to your event.
When choosing a wayfinding sign design, you first have to understand that an effective sign should offer the following points to users:
Creating wayfinding signs is not the only tricky part, as it is just the start of the continuous effort of monitoring the wayfinding signs for accuracy and efficiency. This constant management of wayfinding signs involves including signage, as well as printed maps and information booths where necessary.
Typically, a wayfinding sign finds itself supplying navigation and guidance with no marketing messages, which is mainly the case in retail spaces. These signs are meant to be noticeable and easy to see, but they should not compete with other forms of signage in the venue. You will want to make sure that there is a key connection when it comes to color or the graphical elements in the design of the wayfinding sign. You want to make sure that your wayfinding signs flow with the design of the venue, but ensure they do not compete with any marketing signage or branding you may be including.
Here is a checklist that you can reference to assist you in planning your wayfinding sign, regarding placement and efficiency.
Wayfinding signs are not only to help attendees find their way in a venue to where they need to go next, but they also make a good display to add appeal to your venue. Wayfinding signs can often be overlooked, but they are a very important aspect of ensuring your event goes smoothly and ensures the crowd can easily navigate and get through your venue.
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James, Jamilyn and the Beaumont crew really came through for us on a last minute booth rental request. We had a show in Atlanta and they turned around the project in less than 3 weeks, handling all logistics, setting us up in a professional looking booth and responding quickly to all our questions along the way. Looking forward to working with Beaumont for future conferences.
James and team worked with us for months on an extensive exhibit booth trade show in multiple locations. They were always accommodating with our requests and always easy to get in touch with no matter the situation. There truly wasn’t anything they couldn’t do!
We recently had the pleasure of working with Beaumont & Co Exhibits; this was our third time using them during the ESRI event in San Diego, and I must say, it was an outstanding experience from start to finish. James and Jamilyn from Beaumont Exhibits were the epitome of professionalism, and their dedication to supplying top-notch service truly made a significant impact on our booth rental experience.
From concept to follow through, the team at Beaumont got it right! I was thrilled with the collaboration to see our vision come to life – all with the an excellent collection of support. James and Karen with great to work with and did well to keep the ball moving and ensure we made it to the finish line promptly.
Our 20FT Linear had a custom die-cut logo and digital interfaces, that deployed in Ottawa at the RIMS Canada Conference. We were a show stopper to say the least. When the time comes for another project, I know where I’ll be going!
We had a very positive experience working with Beaumont in the Vancouver Convention Center. The booth they created for us was designed and installed on time and with the best quality standards. Thanks to Maria and James who helped us step by step before, during and after the process.
Trying to plan a trade show in Brussels while being located in the US was nerve-wracking, but finding Beaumont & Co. and Luciana, made it much easier! Luciana went above and beyond when there were shipping mishaps and made sure that we received our booth on a tight timeline. The quality of the booth was great and easy to put together. They really work to meet your needs.
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“MetOcean Telematics appreciates working with Beaumont Exhibits for our trade show needs. Beaumont Exhibits understands the complex nuisances of the industries in which we do business and has played an important role in helping us present our products to clients worldwide.”
“Assembled the booth this morning. Looks fantastic. Next week I am taking it with me to Tampa for a trade show there.”
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“The Canadian Defense, Security and Aerospace Exhibition Atlantic: DEFSEC Atlantic is Canada’s second largest defense and aerospace trade event. We cater to some of the world’s largest defense contractors in the world. We have no hesitations in recommending Beaumont & Co. to them as a provider of quality display materials. The feedback we received has been most positive and we are looking forward to a long relationship with James and Sean as they grow their business here in Atlantic Canada and beyond.”
“Beaumont & Co. was great to deal with in that they incorporated all our design suggestions in a timely fashion and their superior customer service made the this process very relaxed and straightforward. The final products turned out nicely and to our satisfaction – the displays look professional and high-quality. The banner’s LED component allows us to stand out at trade shows/career fairs. They went the extra mile and set-up the display for us on two separate occasions which was very much appreciated. They have also responded to additional follow-up queries related to the products. All in all, we are quite happy with the end product and experience on a whole.”
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