Benefits of Using Wayfinding Signs at Trade Show Venues

Wayfinding signs are an important aspect of ensuring attendees can properly and effectively navigate your venue and event. Although useful and important, it seems as if these signs are easily taken for granted or forgotten about.

Many of us do not realize how this form of event display can help people navigate their way from point A to point B at trade shows and events. When designers are creating these signs they must make them simple, easy to read, easy to find, and large enough that everyone can read them, to make sure everyone can properly get around the venue.

Deciding whether a wayfinding sign is effective or not comes down to how convenient it is for the user to navigate the event by using it. These wayfinding signs should generate a warm and enjoyable environment for users, and if possible, they should offer solutions for potential problems for those looking for assistance. Although traditionally designed to show attendees where to go, they can also include areas not to go as well if that applies to your event.

What a Wayfinding Sign Should Offer Attendees

When choosing a wayfinding sign design, you first have to understand that an effective sign should offer the following points to users:

  • The start and end point of the event
  • The current location in the complex or venue of the sign user or attendee
  • Direction, ensuring they are moving with the flow of traffic
  • Classify any possible hazards in the venue

Creating wayfinding signs is not the only tricky part, as it is just the start of the continuous effort of monitoring the wayfinding signs for accuracy and efficiency. This constant management of wayfinding signs involves including signage, as well as printed maps and information booths where necessary.

Typically, a wayfinding sign finds itself supplying navigation and guidance with no marketing messages, which is mainly the case in retail spaces. These signs are meant to be noticeable and easy to see, but they should not compete with other forms of signage in the venue. You will want to make sure that there is a key connection when it comes to color or the graphical elements in the design of the wayfinding sign. You want to make sure that your wayfinding signs flow with the design of the venue, but ensure they do not compete with any marketing signage or branding you may be including.

Checklist for Wayfinding Signs in your Event Venue

Here is a checklist that you can reference to assist you in planning your wayfinding sign, regarding placement and efficiency.

  • Does it guarantee the most efficient movement of people?
  • Is all of the information correct and accurate?
  • Does my wayfinding sign maximize commercial goals?
  • Does it achieve a positive user experience and feedback?
  • Does it improve branding tactics, corporate identity, and image?
  • Does it represent the best image possible to every visitor?
  • Does it include visual communication, good lighting, and landmarks?
  • Is it easy to find and user-friendly?

Wayfinding signs are not only to help attendees find their way in a venue to where they need to go next, but they also make a good display to add appeal to your venue. Wayfinding signs can often be overlooked, but they are a very important aspect of ensuring your event goes smoothly and ensures the crowd can easily navigate and get through your venue.

What Our Clients Say

I love working with the Beaumont Team; I know any project I work with them on is in good hands! The team is professional, knowledgeable, great at communicating every step of the way and keeping our projects on time. Their flexibility to work within our budget is always appreciated and I know on event day, things will go smoothly with their ready assistance.

Adriana Dimitri

Marketing Qinetiq Canada

James, Jamilyn and the Beaumont crew really came through for us on a last minute booth rental request. We had a show in Atlanta and they turned around the project in less than 3 weeks, handling all logistics, setting us up in a professional looking booth and responding quickly to all our questions along the way. Looking forward to working with Beaumont for future conferences.

Steve Macleod

Marketing Samdesk

James and team worked with us for months on an extensive exhibit booth trade show in multiple locations. They were always accommodating with our requests and always easy to get in touch with no matter the situation. There truly wasn’t anything they couldn’t do!

Brianna Mincieli

Producer ADM Productions, Inc.

We recently had the pleasure of working with Beaumont & Co Exhibits; this was our third time using them during the ESRI event in San Diego, and I must say, it was an outstanding experience from start to finish. James and Jamilyn from Beaumont Exhibits were the epitome of professionalism, and their dedication to supplying top-notch service truly made a significant impact on our booth rental experience.

Leia Abreu

Operations and Facilities Coordinator Ecopia

From concept to follow through, the team at Beaumont got it right! I was thrilled with the collaboration to see our vision come to life – all with the an excellent collection of support. James and Karen with great to work with and did well to keep the ball moving and ensure we made it to the finish line promptly.

Our 20FT Linear had a custom die-cut logo and digital interfaces, that deployed in Ottawa at the RIMS Canada Conference. We were a show stopper to say the least. When the time comes for another project, I know where I’ll be going!

Donny Cooze

Manager, Digital Media, Engagement & Communications ARS

We had a very positive experience working with Beaumont in the Vancouver Convention Center. The booth they created for us was designed and installed on time and with the best quality standards. Thanks to Maria and James who helped us step by step before, during and after the process.

Alexandra Ortega – Testimonial

Inter-American Development Bank

Trying to plan a trade show in Brussels while being located in the US was nerve-wracking, but finding Beaumont & Co. and Luciana, made it much easier! Luciana went above and beyond when there were shipping mishaps and made sure that we received our booth on a tight timeline. The quality of the booth was great and easy to put together. They really work to meet your needs.

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Senior Marketing + Content Manager

Beaumont Exhibits. We love the new signage. It shows Halifax beautifully.

Cara Salci

Halifax Partnership

Just outstanding work all week guys. As always.

John Benson

Deputy Director of The Canadian Defence, Security & Aerospace Exhibition Atlantic

The Exhibit Area has been a hit all conference long, thanks to our wonderful partner Beaumont Exhibits, who has made sure our booths and signage have been on point with their top-notch work. Thank you!

Kiki Cloutier

EM Director, Marketing Communications and Events Canada Public Relation Society

“There is nothing that compares to the Beaumont Exhibits booth system; it will be in my mind or even should be the industry standard. Our booth was revered by all who came upon it. In fact, a comment I heard from a passerby was “Now that’s a booth!” comparing it to all the thousands of other booths at the Las Vegas AHR convention”

Greg Gallagher

Marketing Manager, Rosemex

“MetOcean Telematics appreciates working with Beaumont Exhibits for our trade show needs. Beaumont Exhibits understands the complex nuisances of the industries in which we do business and has played an important role in helping us present our products to clients worldwide.”

Jeff Smeltzer

Marketing and Communications Lead, Met Ocean

“Assembled the booth this morning. Looks fantastic. Next week I am taking it with me to Tampa for a trade show there.”

Angela Archibald

Manager, Business Development and Administration services, CarteNav Solutions

“Our company has used Beaumont Exhibits a few times now and each time they have delivered high-quality products in a timely manner. Highly recommended.”

Jason Giffin

Maritime Gourmet Mushrooms

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Steve Collette – Beaumont Exhibits

CEO, 3rd Degree Training

“Beaumont Exhibits is great to work with, they have a wide selection of products and know the industry.”

Kaley MacDonald

Seafood Marketing Officer, Department of Agriculture and Fisheries

“Beaumont Exhibits provided COVE with a fantastic booth. Now we can begin representing and growing the ocean tech industry in the region with the marketing presence to match the task.”

Callahan Murphy

Project Manager, COVE – Centre for Ocean Venture and Entrepreneurship

“The Canadian Defense, Security and Aerospace Exhibition Atlantic: DEFSEC Atlantic is Canada’s second largest defense and aerospace trade event. We cater to some of the world’s largest defense contractors in the world. We have no hesitations in recommending Beaumont & Co. to them as a provider of quality display materials. The feedback we received has been most positive and we are looking forward to a long relationship with James and Sean as they grow their business here in Atlantic Canada and beyond.”

Colin Stephenson

Executive Director, DEFSEC Atlantic

“Beaumont & Co. was great to deal with in that they incorporated all our design suggestions in a timely fashion and their superior customer service made the this process very relaxed and straightforward. The final products turned out nicely and to our satisfaction – the displays look professional and high-quality. The banner’s LED component allows us to stand out at trade shows/career fairs. They went the extra mile and set-up the display for us on two separate occasions which was very much appreciated. They have also responded to additional follow-up queries related to the products. All in all, we are quite happy with the end product and experience on a whole.”

Kyle Davis

Admiral Insurance