Trade show exhibit hanging signs are extremely important to creating a strong presence at your events because they are a key element in capturing the attention of prospective clients. These hanging banners do have to look very professional to catch the eye, but they also have to be unique and interesting, to draw in attendees.
There are many different ways to create unique and effective trade show hanging signs and hanging banners, and Beaumont Exhibits is here to tell you some key things to keep in mind.
A well-executed trade show hanging banner should not only be easy to understand but also offer valuable details about your brand and what it is you have to offer!
Hanging signs typically consist of the name of your brand, but you could also think about incorporating other important details and information, such as a brand catchphrase or a short one-liner about your offerings and services.
If you would rather not add a one-liner or a slogan, you can always add visuals! Adding icons, logos or symbols are fantastic options to add to your hanging banner because they give attendees an idea of who you are and again, what you have to offer
For the most part, a trade show is all about the visual experience. If you desire to make the most of your hanging sign and create a strong presence with it, you might want to design some well-thought-out graphics to attract the passerby as stated above, with icons, symbols, etc. Once you have chosen some visuals and designed graphics for your custom hanging banner, you need to be sure that you are using the right colors. These colors must not only represent your brand but also be pleasant to the eye and be attractive to future clients.
While bright and flashy colors are common for catching attention, they are more suitable for an event where the target audience is younger children. Rather, if you are aiming to capture the attention of a more mature audience, you may want to incorporate neutrals and pastels.
We have listed many guidelines that we like to follow when designing effective hanging banners, but it is important to keep your brand values and target audience in mind first. When you consider these it will make it easier to pick your visuals, colors, and design graphics and wording for your hanging sign.
When you are creating custom hanging signs for trade shows, you must keep in mind that each sign and banner should have consistent fonts, colors, and layouts because it allows clients to know that the hanging banner belongs to your brand. Using the same colors and fonts consistently at trade shows allows clients and attendees to easily associate the hanging sign with your brand or business. An effective hanging banner will make you memorable at each trade show you attend.
Share This Post
I love working with the Beaumont Team; I know any project I work with them on is in good hands! The team is professional, knowledgeable, great at communicating every step of the way and keeping our projects on time. Their flexibility to work within our budget is always appreciated and I know on event day, things will go smoothly with their ready assistance.
James, Jamilyn and the Beaumont crew really came through for us on a last minute booth rental request. We had a show in Atlanta and they turned around the project in less than 3 weeks, handling all logistics, setting us up in a professional looking booth and responding quickly to all our questions along the way. Looking forward to working with Beaumont for future conferences.
James and team worked with us for months on an extensive exhibit booth trade show in multiple locations. They were always accommodating with our requests and always easy to get in touch with no matter the situation. There truly wasn’t anything they couldn’t do!
We recently had the pleasure of working with Beaumont & Co Exhibits; this was our third time using them during the ESRI event in San Diego, and I must say, it was an outstanding experience from start to finish. James and Jamilyn from Beaumont Exhibits were the epitome of professionalism, and their dedication to supplying top-notch service truly made a significant impact on our booth rental experience.
From concept to follow through, the team at Beaumont got it right! I was thrilled with the collaboration to see our vision come to life – all with the an excellent collection of support. James and Karen with great to work with and did well to keep the ball moving and ensure we made it to the finish line promptly.
Our 20FT Linear had a custom die-cut logo and digital interfaces, that deployed in Ottawa at the RIMS Canada Conference. We were a show stopper to say the least. When the time comes for another project, I know where I’ll be going!
We had a very positive experience working with Beaumont in the Vancouver Convention Center. The booth they created for us was designed and installed on time and with the best quality standards. Thanks to Maria and James who helped us step by step before, during and after the process.
Trying to plan a trade show in Brussels while being located in the US was nerve-wracking, but finding Beaumont & Co. and Luciana, made it much easier! Luciana went above and beyond when there were shipping mishaps and made sure that we received our booth on a tight timeline. The quality of the booth was great and easy to put together. They really work to meet your needs.
Beaumont Exhibits. We love the new signage. It shows Halifax beautifully.
Just outstanding work all week guys. As always.
The Exhibit Area has been a hit all conference long, thanks to our wonderful partner Beaumont Exhibits, who has made sure our booths and signage have been on point with their top-notch work. Thank you!
“There is nothing that compares to the Beaumont Exhibits booth system; it will be in my mind or even should be the industry standard. Our booth was revered by all who came upon it. In fact, a comment I heard from a passerby was “Now that’s a booth!” comparing it to all the thousands of other booths at the Las Vegas AHR convention”
“MetOcean Telematics appreciates working with Beaumont Exhibits for our trade show needs. Beaumont Exhibits understands the complex nuisances of the industries in which we do business and has played an important role in helping us present our products to clients worldwide.”
“Assembled the booth this morning. Looks fantastic. Next week I am taking it with me to Tampa for a trade show there.”
“Our company has used Beaumont Exhibits a few times now and each time they have delivered high-quality products in a timely manner. Highly recommended.”
“Fantastic company to work with. Their attention to detail and deadlines is second to none. Very pleased with my experience!”
“Beaumont Exhibits is great to work with, they have a wide selection of products and know the industry.”
“Beaumont Exhibits provided COVE with a fantastic booth. Now we can begin representing and growing the ocean tech industry in the region with the marketing presence to match the task.”
“The Canadian Defense, Security and Aerospace Exhibition Atlantic: DEFSEC Atlantic is Canada’s second largest defense and aerospace trade event. We cater to some of the world’s largest defense contractors in the world. We have no hesitations in recommending Beaumont & Co. to them as a provider of quality display materials. The feedback we received has been most positive and we are looking forward to a long relationship with James and Sean as they grow their business here in Atlantic Canada and beyond.”
“Beaumont & Co. was great to deal with in that they incorporated all our design suggestions in a timely fashion and their superior customer service made the this process very relaxed and straightforward. The final products turned out nicely and to our satisfaction – the displays look professional and high-quality. The banner’s LED component allows us to stand out at trade shows/career fairs. They went the extra mile and set-up the display for us on two separate occasions which was very much appreciated. They have also responded to additional follow-up queries related to the products. All in all, we are quite happy with the end product and experience on a whole.”
1-877-236-7923
