How Trade Shows Build Sales and Strengthen Business Relationships - Beaumont Exhibits

The Beaumont Way: Trust. Quality. Efficiency.

How Trade Shows Build Sales and Strengthen Business Relationships - Beaumont Exhibits

The Beaumont Way: Trust. Quality. Efficiency.

Businesses usually aim to market themselves to a specific type or group of people, and that’s the reason why developing business relationships is an essential part of any business. If you’ve ever gone out of your way to support a specific store or establishment because you like what they offer, then you know the importance of finding, building, and strengthening business-client relationships.

This is one of the main purposes of a trade show – to build and strengthen a business-client relationship. It is important to learn more about how trade shows can not only build product and brand awareness but also help you build and strengthen relationships with the right target audience.

Why Trade Shows Are Important:

  • They showcase your brand and what you have to offer to new potential leads
  • They help maintain relationships with existing customers and it lets them keep track of your new products or services
  • They keep key customers aware of your business and you are given feedback about your performance
  • They help close the deal with top prospects
  • They help distribution partners promote new products and discuss current issues
  • They offer precious public relations opportunities among media, analysts, and internet personalities

Now that you know how trade shows build and strengthen business relationships, here are some useful tips you have to take note of to spark this relationship.

Trade show stands are such a specialized segment of the business world, so those in the industry will often run into the same people over and over again. Taking advantage of building these professional relationships can greatly help one’s business succeed in the world of trade events.

Be Friendly with Other Exhibitors at Conventions

Because trade show events are such a niche market, you can surely benefit from generating connections with participants in the same industry. Look at it as a friendly and healthy competition; this will take you a long way. After all, you are there to promote your business, gain leads, and build meaningful relations.

Treat Your Customers Well at Trade Shows

Trade show events are a perfect place to stay connected with existing customers and build connections with prospects. Doing nice things as simple as smiling and greeting leaves a mark on them. These guests expect to meet kind and approachable business people, so give them what they want. A simple smile and greeting send a message that you are easy to talk to, so chances are, they would be more comfortable talking to you about the product or service you offer.

Build a Strong Workforce Relationship at Trade Shows and Conventions

It always starts with your workforce. A happy staff is a productive staff. By being nice to them, they will be more inspired to do a better job. Treat them well, train them, and show them how things work, and a positive result will follow.

Whether you’re a product manufacturer or a service provider, you can indisputably gain huge exposure at trade shows. Trade shows offer you a great chance to meet prospective buyers, fortify your relationship with existing customers, build brand awareness, and introduce your products to your targeted audience, so make the most of it.

What Our Clients Say

I love working with the Beaumont Team; I know any project I work with them on is in good hands! The team is professional, knowledgeable, great at communicating every step of the way and keeping our projects on time. Their flexibility to work within our budget is always appreciated and I know on event day, things will go smoothly with their ready assistance.

Adriana Dimitri

Marketing Qinetiq Canada

James, Jamilyn and the Beaumont crew really came through for us on a last minute booth rental request. We had a show in Atlanta and they turned around the project in less than 3 weeks, handling all logistics, setting us up in a professional looking booth and responding quickly to all our questions along the way. Looking forward to working with Beaumont for future conferences.

Steve Macleod

Marketing Samdesk

James and team worked with us for months on an extensive exhibit booth trade show in multiple locations. They were always accommodating with our requests and always easy to get in touch with no matter the situation. There truly wasn’t anything they couldn’t do!

Brianna Mincieli

Producer ADM Productions, Inc.

We recently had the pleasure of working with Beaumont & Co Exhibits; this was our third time using them during the ESRI event in San Diego, and I must say, it was an outstanding experience from start to finish. James and Jamilyn from Beaumont Exhibits were the epitome of professionalism, and their dedication to supplying top-notch service truly made a significant impact on our booth rental experience.

Leia Abreu

Operations and Facilities Coordinator Ecopia

From concept to follow through, the team at Beaumont got it right! I was thrilled with the collaboration to see our vision come to life – all with the an excellent collection of support. James and Karen with great to work with and did well to keep the ball moving and ensure we made it to the finish line promptly.

Our 20FT Linear had a custom die-cut logo and digital interfaces, that deployed in Ottawa at the RIMS Canada Conference. We were a show stopper to say the least. When the time comes for another project, I know where I’ll be going!

Donny Cooze

Manager, Digital Media, Engagement & Communications ARS

We had a very positive experience working with Beaumont in the Vancouver Convention Center. The booth they created for us was designed and installed on time and with the best quality standards. Thanks to Maria and James who helped us step by step before, during and after the process.

Alexandra Ortega – Testimonial

Inter-American Development Bank

Trying to plan a trade show in Brussels while being located in the US was nerve-wracking, but finding Beaumont & Co. and Luciana, made it much easier! Luciana went above and beyond when there were shipping mishaps and made sure that we received our booth on a tight timeline. The quality of the booth was great and easy to put together. They really work to meet your needs.

Cassandra Morrison

Senior Marketing + Content Manager

Beaumont Exhibits. We love the new signage. It shows Halifax beautifully.

Cara Salci

Halifax Partnership

Just outstanding work all week guys. As always.

John Benson

Deputy Director of The Canadian Defence, Security & Aerospace Exhibition Atlantic

The Exhibit Area has been a hit all conference long, thanks to our wonderful partner Beaumont Exhibits, who has made sure our booths and signage have been on point with their top-notch work. Thank you!

Kiki Cloutier

EM Director, Marketing Communications and Events Canada Public Relation Society

“There is nothing that compares to the Beaumont Exhibits booth system; it will be in my mind or even should be the industry standard. Our booth was revered by all who came upon it. In fact, a comment I heard from a passerby was “Now that’s a booth!” comparing it to all the thousands of other booths at the Las Vegas AHR convention”

Greg Gallagher

Marketing Manager, Rosemex

“MetOcean Telematics appreciates working with Beaumont Exhibits for our trade show needs. Beaumont Exhibits understands the complex nuisances of the industries in which we do business and has played an important role in helping us present our products to clients worldwide.”

Jeff Smeltzer

Marketing and Communications Lead, Met Ocean

“Assembled the booth this morning. Looks fantastic. Next week I am taking it with me to Tampa for a trade show there.”

Angela Archibald

Manager, Business Development and Administration services, CarteNav Solutions

“Our company has used Beaumont Exhibits a few times now and each time they have delivered high-quality products in a timely manner. Highly recommended.”

Jason Giffin

Maritime Gourmet Mushrooms

“Fantastic company to work with. Their attention to detail and deadlines is second to none. Very pleased with my experience!”

Steve Collette – Beaumont Exhibits

CEO, 3rd Degree Training

“Beaumont Exhibits is great to work with, they have a wide selection of products and know the industry.”

Kaley MacDonald

Seafood Marketing Officer, Department of Agriculture and Fisheries

“Beaumont Exhibits provided COVE with a fantastic booth. Now we can begin representing and growing the ocean tech industry in the region with the marketing presence to match the task.”

Callahan Murphy

Project Manager, COVE – Centre for Ocean Venture and Entrepreneurship

“The Canadian Defense, Security and Aerospace Exhibition Atlantic: DEFSEC Atlantic is Canada’s second largest defense and aerospace trade event. We cater to some of the world’s largest defense contractors in the world. We have no hesitations in recommending Beaumont & Co. to them as a provider of quality display materials. The feedback we received has been most positive and we are looking forward to a long relationship with James and Sean as they grow their business here in Atlantic Canada and beyond.”

Colin Stephenson

Executive Director, DEFSEC Atlantic

“Beaumont & Co. was great to deal with in that they incorporated all our design suggestions in a timely fashion and their superior customer service made the this process very relaxed and straightforward. The final products turned out nicely and to our satisfaction – the displays look professional and high-quality. The banner’s LED component allows us to stand out at trade shows/career fairs. They went the extra mile and set-up the display for us on two separate occasions which was very much appreciated. They have also responded to additional follow-up queries related to the products. All in all, we are quite happy with the end product and experience on a whole.”

Kyle Davis

Admiral Insurance